We usually send a Logo / Design / Branding questionnaire to the client to learn about their company, business and thoughts on how they picture their identity.
It would be great if they can answer the Baseline “Tone of Voice” question instead of answering it for them. They would not more about the Tone of Voice compared to us.
- To generate an external link to the brand/logo Tone of Voice that they can fill out directly and update the “Tone of Voice” on their Baseline logo.
This would save us so much time trying to interview them and fill them out themselves.