JackS
August 10, 2022, 4:07pm
1
I know this goes beyond the brand …
It would be good to have a place in the document for the definition of Persona for marketing.
This is helpful in creating a page by a graphic designer.
A persona (also user persona, customer persona, buyer persona) in user-centered design and marketing is a personalized fictional character created to represent a user type that might use a site, brand, or product in a similar way. Personas represent the similarities of consumer groups or segments. They are based on demographic and behavioural personal information collected from users, qualitative interviews, and participant observation. Personas are one of the outcomes of market segmentation,
Inspiration:
https://medium.com/identity-flash-mob/the-anatomy-of-a-persona-8a490ceaef07
By developing unique marketing personas, successful businesses are better able to identify their target audiences.
Est. reading time: 4 minutes
JackS
June 24, 2023, 1:05pm
2
An example of a solution to Person.
Our AI-powered empathy platform shows you how to align your content, messaging and branding with your customers, so it makes a bigger impact. Whether you’re targeting a single type of customer or multiple segments, our science-based, human-centered...
Although here, in my opinion, they want to do it too much with AI.
It’s better to have a manual Person builder.
JackS
June 27, 2023, 3:31pm
3
Maybe it should be in the form of a form, a survey to which the customer responds?